Through uncompromising dedication and commitment to the highest level of professionalism, we accomplish our vision / mission of assisting our clients in planning and protecting their financial well-being and that of their families.
We are committed to provide our clients with:
We have a vision of our hometown, Albuquerque, as a community with a rich history invested in the “Future”. Where Education and Growth are seeded in Innovation as well as Trust and Relationships.
We are committed to assist our community in understanding how their investment, insurance products and strategies may help them achieve their goals.
We intentionally engage in a “Holistic Planning Process” i.e. comprehensive planning that covers strategies to not only build wealth, but also to manage expenses, protect your family, lifestyle and assets, plan your income for now and in retirement, and determine how to pass your wealth on to the next generation, all in a tax effective manner.
To sleep soundly knowing we have taken care of our clients, their Families and employees with integrity and humanity. And in the process, we continuously earn their trust and good will.
Getting to know you:
Initially, we get to know each other. You and your financial world are unique. Together we will first establish a foundation of trust from which we can build. Together we’ll clearly identify and prioritize your goals.
The more you know about your money, the better you’re able to manage it. We will provide continuous education that will begin to help simplify all things about your money that seem complex.
Your life and your money are very intertwined. As we work together, we will help you look at the entire scope of your financial life. We will help you discover efficient paths to achieving your goals.
Uniquely designed solutions:
Your uniqueness requires “Unique Solutions” that are suitable and clearly in your best interest. We focus on “Solutions” rather than products.
Your Constant Guide
Together, we will implement solutions. Not only will we give you “The Road Map” but we will also be your guide. With us, you will experience ongoing communication, guidance, support and services tailored to you.
Securities offered through Cambridge Investment Research, Inc. a Broker/Dealer, member FINRA / SIPC. Investment Advisor Representative, Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. De Soto & Company (Registered office at 4113 Eubank Blvd, NE, Ste 300 – Albuquerque, NM 87111) and Cambridge are not affiliated. Jesus A. (Jay) Soto, LUTCF is licensed in New Mexico, Florida, Illinois, Georgia, and California.Investment products are not federally insured, involve investment risk, may lose value and are not obligations of or guaranteed by any the financial institution. -Not FDIC / NCUA / NCUSIF Insured